"WHY I DESIGN"
Lead Sound Designer, Camera Operator, Video Editor
As part of my coursework in the IAT 344: Moving Images class at Simon Fraser University (SFU), I had the opportunity to collaborate on a group project titled “Why I Design” for Native Shoes, a prominent Vancouver-based shoe company renowned for their lightweight, iconic casual silhouettes. Our task involved producing a short film featuring the company and one of its designers, which would ultimately be showcased as part of the Museum of Vancouver’s “Why I Design” series.
In this project, my group and I engaged directly with the client, conducting interviews and crafting a narrative that captured the essence of Native Shoes’ design philosophy. My primary responsibilities revolved around the audio aspects of the video production, including recording, editing, and ensuring high-quality sound. Additionally, I contributed to the project through animations and editing, striving to create a visually compelling and cohesive final product.
This experience provided invaluable insights into the intersection of design, storytelling, and multimedia production. It allowed me to apply my skills in audio production and editing while also honing my abilities in animation and post-production work. Moreover, knowing that our work would be featured in the Museum of Vancouver’s exhibit added an extra layer of significance to the project, motivating us to deliver our best work. Overall, the “Why I Design” project was a rewarding collaboration that underscored the power of visual storytelling in showcasing the innovation and creativity of companies like Native Shoes.
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Draft of the video
Reflections
My involvement in the production of the “Why I Design” documentary was a transformative experience that significantly enhanced my skills as a videographer and sound designer. Not only did it allow me to apply the knowledge I gained from a sound design class taken during the same semester, but it also provided a platform to hone my craft and elevate my storytelling abilities.
Throughout the project, I found myself deeply immersed in the creative process, leveraging my newfound expertise in sound design to enhance the overall impact of the documentary. From capturing ambient sounds to refining audio clarity, every aspect of sound design played a crucial role in shaping the narrative and evoking emotion in the audience.
In addition to sound design, I relished the opportunity to exercise my videography skills during the shooting process. Despite the logistical challenges involved in preparing for the shoot, the actual filming unfolded seamlessly, thanks to meticulous planning and coordination. While it only took us one day to capture the footage, the extensive preparation invested beforehand was instrumental in ensuring its success.
The project served as a testament to the power of collaboration and dedication, as we worked tirelessly to bring our vision to life. It was a journey of exploration and discovery, where every moment spent behind the camera or editing console contributed to my growth as a visual storyteller.
Ultimately, the “Why I Design” documentary not only provided me with a platform to showcase my skills but also instilled in me a profound sense of fulfillment and achievement. It reaffirmed my passion for filmmaking and sound design, inspiring me to continue pushing the boundaries of creativity and innovation in my future endeavors.