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    ABOUT ME

    Transforming Ideas into Visually Stunning Marketing Masterpieces

    • about

      Multifaceted Creative Professional

      As a passionate marketing specialist and seasoned graphic designer, I bring a unique blend of strategic insight and artistic flair to every project. With 5+ years of experience in both disciplines, I excel in crafting compelling marketing campaigns and visually stunning designs that captivate audiences and drive brand success.

    • about

      Strategic Marketer, Creative Designer

      With a dual focus on marketing strategy and graphic design, I offer a comprehensive approach to building brands and delivering impactful results. From developing innovative marketing strategies to creating captivating visuals across various mediums, I thrive on bringing ideas to life and shaping memorable brand experiences that leave a lasting impression.

    MY SKILLS, EXPERIENCE & EDucation

    Crafting Stories through Design and Imagination

    Email Marketing

    Copywriting; Segmentation; HTML/CSS; Analytics; A/B Testing; Email Automation; List Management; Design Skills; Compliance Knowledge; Communication Skills; Creativity; Time Management.

    E-commerce

    Magento; Shopify; Online retail; Product catalog management; Customer relationship management (CRM); Shopping cart integration; Secure transactions; User experience optimization; Customer support;

    Branding and Identity

    Identity design; Logo design; Brand strategy; Brand positioning; Brand messaging; Brand guidelines; Visual identity; Brand assets; Brand recognition; Brand equity; Brand storytelling; Brand personality; Brand consistency; Brand perception; Brand development; Brand management; Brand refresh.

    Print and Digital Design

    Graphic design; Layout design; Typography; Color theory; Print production; Brochure design; Tradeshow banners; Flyer design; Magazine layout; Packaging design; Brand collateral; Print advertising; Business card design; Stationery design; Signage design; Catalog design; Print materials; Print quality.

    Video Editing & Photography

    Video editing; Photography; Cinematography; Adobe Premiere Pro; Final Cut Pro; Video production; Image editing; Adobe Photoshop; Adobe Lightroom; Composition; Color grading; Motion graphics; Visual storytelling; Post-production; Camera operation; Photo retouching; Digital imaging; Videography; Portrait photography; Video effects; Audio editing.

    Social Media Management

    Social media management; Content creation; Social media strategy; Community engagement; Audience targeting; Platform optimization; Analytics tracking; Social media scheduling; Brand monitoring; Influencer outreach; Campaign management; Hashtag strategy; Audience segmentation; Customer service; Crisis management; Content calendar;

    Lead Graphic Designer and Marketing Assistant

    Joto

    2019- 2024

    Developed over 100 digital and print promotional materials using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, driving a 25% increase in audience engagement.

    Created innovative marketing campaigns, marketing automation emails and newsletters, resulting in a 25% growth in brand visibility and audience within 1 year.

    Managed social media channels, leading to a 10% rise in engagement and targeting new leads, contributing to a 5% sales lift within 1 year.

    Implemented multichannel marketing strategies, achieving a 10% boost in audience engagement and strengthening brand relationships.

    Enhanced website content management, resulting in a 15% increase in social media engagement and 5% improvement in click-through rates within 2 months.

    Graphic Designer and Marketing Assistant

    CE Canada

    2023 - 2024

    Developed over 100 digital and print promotional materials using Adobe Photoshop, Adobe Illustrator, and Adobe InDesign, driving a 25% increase in audience engagement. Created innovative marketing campaigns, marketing automation emails and newsletters, resulting in a 25% growth in brand visibility and audience within 1 year.

    Managed social media channels, leading to a 10% rise in engagement and targeting new leads, contributing to a 5% sales lift within 1 year.

    Implemented multichannel marketing strategies, achieving a 10% boost in audience engagement and strengthening brand relationships.

    Enhanced website content management, resulting in a 15% increase in social media engagement and 5% improvement in click-through rates within 2 months.

    Marketing Assistant

    Applied Biological Materials - abm Co-op

    January 2016- April 2016

    Designed visually compelling marketing materials.

    Produced engaging promotional videos, resulting in online engagement and brand awareness.

    Assisted in website development, enhancing user experience.

    Graphic Design Specialist

    Best Buy

    October 2017- December 2017

    Designed, edited, and executed a series of weekly flyers, ensuring timely and effective communication.

    Created and finalized multilingual store signs, enhancing accessibility and inclusivity.

    Produced detailed illustrations for a production team calendar, contributing to team organization and visual appeal.

    Bachelor of Arts

    Simon Fraser University

    2013 - 2017

    Interactive Arts

    Certificate

    British Columbia Institute of Technology

    2010 - 2011

    Web Design and New Media

    Misc

    Kwantlen Polytechnic University

    2012 - 2013

    General Studies with classes including photography, coding, and design

    What Can I do

    Crafting compelling brand narratives and captivating visuals.

    GRAPHIC DESIGN

    Visual communication; Typography; Color theory; Layout design; Logo design; Branding ; Illustration ; Adobe Creative Suite, Print design; Image editing; Vector graphics; Conceptualization; Creative problem-solving; Composition; Design principles;

    WEB DESIGN + MULTIMEDIA

    web design; video editing; motion graphics; sound editing ; user experience design; usability testing; Responsive design; HTML/CSS; Motion graphics; Graphic optimization;

    MARKETING

    Digital marketing; Content marketing; Social media marketing; Email marketing; Branding; Market research; Campaign management; Target audience; Marketing strategy; Customer engagement; Lead generation; Marketing automation; Influencer marketing; Customer relationship management (CRM); Brand awareness.

    MY RECENT PORTFOLIO

    Elevating Brands Through Creative Marketing & Design

    • * Adobe Create Suite
    • * MS Office Suite
    • * HTML5/ CSS
    • * Magento & Shopify
    • * Klaviyo
    • * Hootsuite
    My Projects

    Find My Latest Projects

    • By Keren
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    Best Buy
    • By Keren
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    CE Canada
    • By Keren
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    Joto
    • By Keren
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    LiveTalent | Volunteer
    • By Keren
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    Native Shoes
    • By Keren
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    Shen Dental | Volunteer

    My Photography