Loading

Get In Touch

    Shen Dental

    Graphic Designer, Web Designer

    In 2016, I had the opportunity to undertake a transformative project with Shen Dental, a reputable dental office located in Vancouver, BC. Tasked with revitalizing their online presence, I embarked on a comprehensive overhaul of their existing website, which was outdated and lacked responsiveness.
    Beginning with a meticulous analysis of Shen Dental’s brand identity and services, I devised a vibrant color palette that resonated with the company’s values and aesthetics. This palette served as the cornerstone for the website’s redesign, infusing it with a fresh and cohesive visual identity.

    Utilizing a premade WordPress theme as a foundation, I adeptly customized the layout and functionality to align with Shen Dental’s brand image and user experience goals. Combining my proficiency in WordPress and Sublime Text, I meticulously fine-tuned every element of the website, ensuring seamless navigation and optimal performance across all devices.

    To enhance the visual appeal and authenticity of the website, I curated a collection of high-quality images that captured the essence of Shen Dental’s services and atmosphere. Employing the established color palette, I harmonized these images, created custom icons, and developed engaging characters to convey a sense of warmth and professionalism.

    Moreover, recognizing the importance of social media in modern marketing strategies, I crafted compelling promotional materials tailored to Shen Dental’s brand identity. These materials effectively showcased the practice’s unique offerings and fostered meaningful engagement with current and prospective clients.

    Reflections

    Volunteering at Shen Dental provided me with invaluable insights and experiences that have significantly enhanced my skills as a graphic and web designer. One of the key challenges I encountered was working with a WordPress theme that wasn’t initially my own code. This required me to delve into the intricacies of the theme’s structure, gaining a deeper understanding of its functionalities and customization options.

    One particularly rewarding aspect of the project was incorporating my own icon font into the theme. This allowed me to personalize the design further and tailor it to Shen Dental’s unique brand identity, enhancing both visual appeal and user experience.

    Moreover, my involvement in social media promotions presented an exciting opportunity to apply my personal understanding of social media dynamics to a professional context. By experimenting with various promotional strategies, I gained valuable insights into effective engagement tactics and audience targeting, further honing my digital marketing skills.

    Throughout the process, I continually challenged myself to uphold the design standards established for Shen Dental’s brand identity. This involved not only maintaining consistency and coherence across all design elements but also actively contributing to the development and evolution of the company’s brand image.

    In summary, my volunteer experience at Shen Dental has been instrumental in my growth as a designer, providing me with hands-on opportunities to refine my skills, tackle new challenges, and make meaningful contributions to the company’s success.